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Table 2 Analysis results of the respondents’ visceral-level experience

From: Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Level

Question

Mean

SD

Level Mean

Cronbach’s Alpha

Visceral level

Q1

4.10

0.752

4.11

0.960

 

Q2

4.14

0.685

  
 

Q3

4.10

0.718

 Â