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Table 2 Analysis results of the respondents’ visceral-level experience

From: Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Level Question Mean SD Level Mean Cronbach’s Alpha
Visceral level Q1 4.10 0.752 4.11 0.960
  Q2 4.14 0.685   
  Q3 4.10 0.718