Table 6 Factors and items developed for each experience level

Visceral level

Behavioural level

Usability

I considered the operation of digital display devices such as AR/VR to be easy to learn.

I can understand the operation of different digital display devices in a short period of time.

I considered the process of operating digital display devices such as AR/VR to be simple.

I can complete the various operations of digital display devices on my own without guidance from staff.

Information/knowledge

I can clearly understand the digital display content in different areas.

Digital display technologies recreated the historical scenes and the historical landscape of OZC.

Digital display technologies presented the historical evolution and development of OZC.

Digital display technologies allowed me to know and understand OZC more intuitively.

Digital display technologies allowed me to know and understand OZC more dynamically.

I was more impressed by the process of understanding and getting to know OZC through digital display technologies.

Entertainment

I considered the way the history of OZC was presented through digital display technologies to be interesting.

I considered the interactive process with digital display devices such as AR/VR to be entertaining.

I considered the addition of gamification factors has made the process of understanding OZC more enjoyable.

Engagement

I was willing to spend time exploring different digital display areas.

I was willing to repeatedly operate different digital display devices and watch or experience digital display content.

Digital display technologies offered me an immersive experience.

Digital display technologies offered me the experience of participating in the history of OZC.

Digital display technologies offered me a personalized, unique experience.

Reflective level