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Table 3 Analysis results of the respondents’ behavioural-level experience

From: Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Level Factor Question Mean SD Factor Mean Cronbach’s Alpha
Behavioural level Usability USA1 3.94 0.927 3.543 0.698
   USA2 3.41 0.959   
   USA3 3.91 0.869   
   USA4 2.91 0.990   
  Information/knowledge INF1 3.85 0.760 4.086 0.921
   INF2 4.17 0.738   
   INF3 4.21 0.702   
   INF4 4.04 0.749   
   INF5 4.22 0.671   
   INF6 4.02 0.758   
  Entertainment ENT1 4.30 0.697 4.173 0.788
   ENT2 4.23 0.841   
   ENT3 3.99 0.789   
  Engagement ENG1 4.07 0.803 4.007 0.913
   ENG2 3.89 0.806   
   ENG3 3.96 0.732   
   ENG4 4.04 0.749   
   ENG5 4.07 0.755