Evaluating visitor experience of digital interpretation and presentation technologies at cultural heritage sites: a case study of the old town, Zuoying

Built Heritage

Table 3 Analysis results of the respondents’ behavioural-level experience

Level	Factor	Question	Mean	SD	Factor Mean	Cronbach’s Alpha
Behavioural level	Usability	USA1	3.94	0.927	3.543	0.698
		USA2	3.41	0.959
		USA3	3.91	0.869
		USA4	2.91	0.990
	Information/knowledge	INF1	3.85	0.760	4.086	0.921
		INF2	4.17	0.738
		INF3	4.21	0.702
		INF4	4.04	0.749
		INF5	4.22	0.671
		INF6	4.02	0.758
	Entertainment	ENT1	4.30	0.697	4.173	0.788
		ENT2	4.23	0.841
		ENT3	3.99	0.789
	Engagement	ENG1	4.07	0.803	4.007	0.913
		ENG2	3.89	0.806
		ENG3	3.96	0.732
		ENG4	4.04	0.749
		ENG5	4.07	0.755