Stage | Activities of drivers: profiteers, preservationists, and promoters | Consumers (hosts and guests) | Attitudes towards tourism | Dominant landscape |
---|---|---|---|---|
Precommodification | Inactive | Few | Largely positive | Productivist |
Early commodification | Private-sector investments in commodification are initiated. Preservationist activity may be initiated. Policy promoting development may be implemented. | Some heritage seekers | Some awareness of negative implications | Â |
Advanced commodification | Active private-sector investments in commodification. | Growing numbers of heritage seekers | Increasing awareness of negative implications | Postproductivist heritage-scape |
Early destruction | Very active private-sector investments. Some will deviate from the heritage theme. Preservationists may actively oppose nonheritage investments (often unsuccessfully). Public-sector policy/action promoting development may be implemented or continue. | Heritage seekers accompanied by postmodern tourists. | Much awareness of negative implications. | Â |
Advanced destruction | Scale of private-sector investment increases (e.g., hotels), with much deviation from the heritage theme. Preservationists may actively oppose nonheritage investments (often successfully). Prodevelopment policies/actions may be implemented or continue. | Postmodern tourists are in the majority. | The majority of residents offer negative comments; outmigration may occur. | Â |
Postdestruction | Nonheritage, private-sector investments dominate. Preservationist activity may be diminished. Prodevelopment policies may be in place. | Number of heritage seekers is very low. | The overall attitude in the community is positive, and few negative attitudes remain. | Neoproductivist leisure-scape |